branding

 Longman Dictionary of Contemporary English 5++朗文当代英语 5++LDOCE 5++朗文 5++brand·ing /ˈbrændɪŋ/ noun [uncountable]  a practice that involves a company giving a group of their products the same brand name, helping this name to become well-known 品牌设计，品牌打造

Examples from the Corpus

branding• Its brief is longer term and written to include missionary work, promotion and oversight of independent interoperability testing and branding.• Potential customers for freeze branding could well be put off by seeing this biased statement in a reputable magazine.• The horses are freeze-marked instead of the traditional heat branding.• As you say, the hoof branding will not be visible when conditions are muddy.• The system using freezing instead of hot branding has been working for 12 years and the firm has now won a Royal Warrant.• The lack of a widely-used system of branding hampered official efforts to hinder the disposal of stolen animals.• Was that branding so early and deep that nothing would heal over it?• Advertisers also point out the hypocrisy of barring sponsored programmes when sports coverage is awash with branding.From Longman Business Dictionarybrandingbrand‧ing /ˈbrændɪŋ/ noun [uncountable] when a company gives the same brand name to a number of its products. This helps to make the brand name well known and makes it more likely that people will buy new products from the same range

brand·ing nounChineseSyllable  

Corpus group practice of company a their giving a Business that a involves

branding
brand‧ing /ˈbrændɪŋ/ noun [uncountable]
a practice that involves a company giving a group of their products the same brand name, helping this name to become well-known

brand·ingBrE /ˈbrændɪŋ/ 🔊NAmE /ˈbrændɪŋ/ 🔊 noun [uncountable] the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them 品牌创建