commercial
Longman Dictionary of Contemporary English 5++LDOCE 5++com·mer·cial1 /kəˈmɜːʃəl $ -ɜːr-/ ●●○ S3 W3 adjective 1 BUSINESSrelated to business and the buying and selling of goods and services 商业的；商务的 Our top priorities must be profit and commercial growth. 我们必须把利润和贸易增长作为我们的第一要务。2 PROFITrelated to the ability of a product or business to make a profit 〔产品或经营〕能赚钱的，赢利的 Gibbons failed to see the commercial value of his discovery. 吉本斯没有意识到自己的发现所具有的商业价值。commercial success/failure The film was a huge commercial success. 这部电影获利非常丰厚。3. [only before noun]SELL a commercial product is one that is produced and sold in large quantities 〔产品〕商品化的〔指大量制造和销售〕4 PROFITmore concerned with money than with quality 商业化的〔指更注重金钱而忽视质量〕 Their music has become very commercial. 他们的音乐已变得非常商业化。5. commercial radio/TV/channel etc PRIVATE/NON-GOVERNMENTradio or television broadcasts that are produced by companies that earn money through advertising 〔靠商业广告维持的〕商业电台/电视/频道等n COLLOCATIONSnounsa commercial bank (=one that accepts people’s money, provides loans etc)Several large commercial banks cut their lending rates.a commercial company/organizationMany commercial companies are having financial difficulties.commercial property (=property for businesses and industry)He decided to invest in commercial property.commercial interests (=things that bring business advantages)The president’s reform programme threatened US commercial interests.the commercial sector (=the business part of the economy)The commercial sector sponsors sport.the commercial market (=the market for goods)A product like this should do well in the commercial market.commercial development (=the building of houses, hotels, restaurants etc)The increased number of tourists has resulted in further commercial development.commercial useThe trees were planted for commercial use.commercial exploitation (=using something, especially natural resources, to make money)the commercial exploitation of mineral resourcescommercial activityCommercial activity in our society is highly competitive.commercial considerations/reasons/purposesCommercial considerations must come second to conservation of the environment.a commercial transaction (=a business deal)The deal was a straightforward commercial transaction.
Examples from the Corpus
commercial• The only real sense the deal makes is unashamedly commercial.• The designer insists her clothing styles are commercial.• Most European countries have a mixture of commercial and state-run television.• Theobald is a freelance commercial artist.• The British Empire was established for commercial as well as political reasons.• Guangzhou is the commercial capital of China's Pearl River area.• Denmark's first commercial channel went on air on June 1,1987.• From its first operation in the 1920s, the computer only reached commercial feasibility and success in 1964.• a large commercial fish farm• And commercial life these days ain't easy as we can vouch.• But what has happened with the more commercial manifestations of rave don't interest me.• All commercial milk is pasteurized.• But is commercial pressure to blame?• Several commercial properties are vacant.• Apply to the Secretary if you wish to become a commercial pupil.• The space shuttle is being used more and more for commercial purposes.• the most popular commercial radio station in London• However, others saw a commercial rather than a political motivation behind the sale.• His first commercial venture was opening a small corner shop.commercial success/failure• Established media groups like Hachette, publishers of Elle magazine, failed to make it a commercial success.• O2 is an object-oriented database that has yet to make its mark as a commercial success.• Statistically the strongest correlation was between understanding of the market and commercial success.• There was a rustle of a sigh from the audience and I began to revise my opinion of her likely commercial success.• The worst fears of the residents were realised as the port was an immediate commercial success and heavy traffic quickly built up.• Unfortunately audiences did not warm to such tales and their commercial failure led to Pearson losing control of his own company.• Darnton knows the commercial success of his book may lead to a critical backlash.• On these pages we review some of the recent commercial successes which combine to form the foundation of our new business.commercial2 ●●○ noun 1 [countable]ADVERTISE an advertisement on television or radio 〔电视或电台的〕商业广告 a soap powder commercial 肥皂粉广告► see thesaurus at advertisement2. commercial break AMTADVERTISEthe time when advertisements are broadcast during a television or radio programme 广告时间〔指电视或电台节目中插播广告的时间〕Examples from the Corpus
commercial• We'll be right back with you after a commercial break.• a commercial for low-alcohol lager• And seeing as it was my brainchild, would you not say it was possibly the best commercial of all time?• There are even commercials that show us a vision of hell should we fail to buy the right product.• Have you seen the new Levi jeans commercial?• Producers of commercials resisted, but granted some concessions to end the strike.• Part of the reason commercials are effective is that they are, in a sense, invisible.• The television commercials are complex texts within which different forms of signs are structured by a variety of codes.• But with audiences in the millions, enough people see the commercials and buy enough products to make the system work.• Yet the commercial is based on speculation that is indeed scary but not unjustified.• Networks show more toy commercials just before Christmas.From Longman Business Dictionarycommercialcom‧mer‧cial1 /kəˈmɜːʃəl-ɜːr-/ adjective1COMMERCErelating to business and the buying and selling of goods and servicesOran is a large commercial city on the coast.protests against commercial development on green field sites2[only before a noun]COMMERCE relating to the ability of a product or business to make a profitWe do not want to see ivory having a commercial value.The invention enjoyed great commercial success.3[only before a noun]COMMERCE a commercial product is one that is produced in large quantities and sold to the publicAll commercial milk is pasteurized.a large commercial fish farm4COMMERCE commercial port/airline/flight etc a port etc that provides a service for the general public to use and is run to make a profitThis aircraft was the first Boeing 727 to carry fare-paying passengers on a commercial flight.5COMMERCE commercial radio/TV/channel etc radio and television broadcasts that are produced by companies that earn money through advertising, rather than ones owned by the stateIt has become the most popular commercial radio station in Britain.6more concerned with money than with qualityThe record company tried to make me write songs that were very commercial.commercialcommercial2 noun [countable]1MARKETINGan advertisement on television or radio, or at the cinemaShe’s appeared in a coffee commercial.a commercial for a brand of aftershaveThe campaigns were designed to run as television or cinema commercials.2commercials [plural] British EnglishFINANCE shares in companies that produce and sell consumer goods, rather than companies involved in industrial processescom·mer·cial1 adjective →n COLLOCATIONS1commercial2 nounLDOCE OnlineChineseSyllable
of selling and to Corpus the business related and Business buying
commercial
com‧mer‧cial1 S3 W2 /kəˈmɜːʃəl $ -ɜːr-/ 
adjective
1. related to business and the buying and selling of goods and services:
Our top priorities must be profit and commercial growth.
2. related to the ability of a product or business to make a profit:
Gibbons failed to see the commercial value of his discovery.
commercial success/failure
The film was a huge commercial success.
3. [only before noun] a commercial product is one that is produced and sold in large quantities
4. more concerned with money than with quality:
Their music has become very commercial.
5. commercial radio/TV/channel etc radio or television broadcasts that are produced by companies that earn money through advertising
■ nouns
▪a commercial bank (=one that accepts people’s money, provides loans etc) Several large commercial banks cut their lending rates.
▪a commercial company/organization Many commercial companies are having financial difficulties.
▪commercial property (=property for businesses and industry) He decided to invest in commercial property.
▪commercial interests (=things that bring business advantages) The President’s reform programme threatened US commercial interests.
▪the commercial sector (=the business part of the economy) The commercial sector sponsors sport.
▪the commercial market (=the market for goods) A product like this should do well in the commercial market.
▪commercial development (=the building of houses, hotels, restaurants etc) The increased number of tourists has resulted in further commercial development.
▪commercial use The trees were planted for commercial use.
▪commercial exploitation (=using something, especially natural resources, to make money) the commercial exploitation of mineral resources
▪commercial activity Commercial activity in our society is highly competitive.
▪commercial considerations/reasons/purposes Commercial considerations must come second to conservation of the environment.
▪a commercial transaction (=a business deal) The deal was a straightforward commercial transaction.
commercial2 noun
1. [countable] an advertisement on television or radio:
a soap powder commercial
2. commercial break the time when advertisements are broadcast during a television or radio programme
▪ advertisement : an advertisement for shampoo | They placed an advertisement in the newspaper.
▪ad informal an advertisement: She’s been in several TV ads.
▪advert British English an advertisement: a job advert | He took out a front-page advert for his shop.
▪commercial an advertisement on television or radio: television commercials | He was in some commercials for beer.
▪trailer an advertisement in the cinema, on television, or online for a film or programme which will be shown soon: A second trailer for Richard Friedman’s film has just been added to the website.
▪promotion a series of advertisements for a company’s products: The company has spent more than $300 million on promotions for the brand.
▪poster an advertisement on a wall: They selected a famous artist to do the poster for the upcoming performance.
▪billboard (also hoarding British English) a large sign next to a road, with an advertisement on it: billboard advertisements | A huge hoarding shows two contrasting images.
▪flyer a piece of paper with an advertisement on it, often given to you in the street: Someone was handing out flyers for a new nightclub.
▪banner ad an advertisement across the top of a page on the Internet: Banner ads are becoming more sophisticated.
▪junk mail unwanted advertisements that you get in the post: I never read junk mail.
▪spam unwanted emails advertising things: I’m trying to delete all the spam.
▪classified ad (also want ad American English, small ad British English) a short advertisement that you put in a newspaper if you want to buy or sell something: The bike was advertised for sale in the small ads section.
| I |
adjective1. related to business and the buying and selling of goods and services:
2. related to the ability of a product or business to make a profit:
commercial success/failure
3. [only before noun] a commercial product is one that is produced and sold in large quantities
4. more concerned with money than with quality:
5. commercial radio/TV/channel etc radio or television broadcasts that are produced by companies that earn money through advertising
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noun1. [countable] an advertisement on television or radio:
2. commercial break the time when advertisements are broadcast during a television or radio programme
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economic connected with the trade, industry and development of wealth of a country, an area or a society 指国家、地区或社会经济的、经济上的、经济学的 ：◆ This book deals with the social, economic and political issues of the period. 这本书论及了那个时期的社会、经济和政治问题。 financial connected with money and finance 指财政的、财务的、金融的 ：◆ She had got into financial difficulties. 她陷入了财务困境。 ◆ Tokyo is a major financial centre. 东京是主要的金融中心。 commercial connected with the buying and selling of goods and services 指贸易的、商业的 monetary ( connected with money, especially all the money in a countryor finance 金融 指货币的、钱的，尤指一国的货币 ：◆ closer European monetary union 更为紧密的欧洲货币联盟 budgetary ( connected with a budgetfinance 金融 (= the money available or a plan of how it will be spent )指财政预算的
Patterns
economic/financial/commercial/monetary/budgetary affairs/decisions the economic/financial/commercial/budgetary climate the economic/financial/commercial side of stha(n) economic/financial/commercial centre
successful making a lot of money, especially by being popular 指赚钱的、成功的 ：◆ The play was very successful on Broadway. 那出剧在百老汇大获成功。 ◆ The company has had another successful year. 公司又度过了一个兴旺发达之年。 profitable making a profit 指有利润的、赢利的 ：◆ a highly profitable business 一家赢利很高的企业 commercial [ 指赢利的、以获利为目的的 ：◆ The movie was not a commercial success (= .made no profit )这部电影票房收入不佳。 lucrative (of business or work) producing or paying a large amount of money; making a large profit 指生意或工作赚大钱的、获利多的 ：◆ They do a lot of business in lucrative overseas markets. 他们在利润丰厚的海外市场上生意很多。 economic (often used in negative sentences) (of a process, business or activity) producing enough profit to continue （常用于否定句中）指（工序、业务或活动）有利可图的、可赚钱的、合算的 ：◆ Small local shops stop being economic when a supermarket opens up nearby. 附近有超市开业的话，当地的小商店就没有利润可赚了。
Patterns
a successful/profitable/lucrative business a successful/profitable/lucrative year a(n) commercial/economic success
advertisement a notice, picture or film/movie telling people about a product, job or service; an example of sth that shows its good qualities; the act of advertising sth and making it public 指广告、宣传的实例、广告活动或广告宣传 ：◆ Put an advertisement in the local paper to sell your car. 在当地报纸登一则广告来出售你的汽车。 ◆ Dirty streets are no advertisement for a prosperous society. 肮脏的街道绝不是繁荣社会的景象。 publicity [ 指宣传业、广告宣传工作或传播工作 ：◆ She works in publicity. 她从事宣传工作。 ◆ There has been a lot of advance publicity for her new film. 她的新电影尚未上映即大加宣传。 ad, advert ( a notice, picture or film/movie telling people about a product, job or service指广告、启事 ：◆ We put an ad in the local paper. 我们在当地报纸上刊登了一则广告。 ◆ an ad for a new chocolate bar 新品种巧克力棒的广告 commercial an advertisement on television or on the radio 指电视或电台播放的广告 promotion a set of advertisements for a particular product or service; activities done in order to increase the sales of a product or service 指广告宣传、促销活动 ：◆ a special promotion of local products 当地产品的特别促销活动 ◆ She works in sales and promotion. 她从事销售和推广工作。 trailer ( a series of short scenes from a film/movie or television programme, shown in advance to advertise itespecially
BrE 指电影或电视节目的预告片
Patterns
(a/an) advertisement/publicity/ad/commercial/promotion/trailer for stha TV/television/radio/cinema advertisement/ad/commercial/promotionto run/show a(n) advertisement/ad/commercial/trailer
Watching 观看
watch television/TV/a show/( a programme/BrE ( a program/a documentary/a pilot/a rerun/a repeatNAmE 看电视／电视节目／纪实电视节目／试播节目／重播的电视节目 see ( an ad/especially
BrE ( a commercial/the news/the weatherespecially
NAmE 看广告／新闻／天气节目 catch/miss a show/a programme/a program/an episode/the news看／错过电视节目／电视连续剧的一集／新闻节目 pick up/reach for/grab the remote (control)拿起／伸手去拿／抓起遥控器 change/switch channel换频道 surf (through)/ ( especially
NAmE flip through/ ( especially
BrE flick through the channels快速浏览电视频道 sit in front of/switch on/switch off/turn on/turn off the television/the TV/the TV set坐在电视机前；开／关电视 have/install satellite (TV)/cable (TV)/a satellite dish有／安装卫星电视／有线电视／卫星电视碟形天线
Showing 播放
show a programme/a documentary/an ad/a commercial播放电视节目／纪实电视节目／广告 screen a programme/a documentary播放电视节目／纪实电视节目 run an ad/a commercial播放广告 broadcast/ ( especially
NAmE air/repeat a show/a programme/a documentary/an episode/a series播放／重播电视节目／纪实电视节目／电视连续剧的一集／系列节目 go out/air/be recorded live现场直播／录制 attract/draw (in)/pull (in) viewers吸引观众 be a hit with viewers/audiences/critics受到电视观众／观众／评论家的喜爱 get (low/high) ratings有（低／高）收视率
Appearing 演出
be on/appear on television/TV/a TV show在电视上／电视节目中露面 take part in a phone-in/a game show/a quiz show/a reality TV show参与热线直播节目／游戏节目／智力游戏节目／电视真人秀 host a show/a programme/series/a game show/a quiz show/a talk show/( a chat showBrE 主持电视节目／系列节目／游戏节目／智力游戏节目／访谈节目 be/become/work as a/an( TV presenter/talk-show host/sports commentator/anchorman/BrE ( newsreaderBrE 是／成为／当电视节目主持人／访谈节目主持人／体育运动实况解说员／新闻节目主持人／新闻播音员 read/present the news播报新闻 appear/perform live (on TV)（在电视上）现场表演
Programme-making 节目制作
do/film/make a show/a programme/a documentary/an episode/a pilot/a series/an ad/a commercial拍摄电视节目／纪实电视节目／电视连续剧的一集／试播节目／系列节目／广告 work on a soap (opera)/a pilot (episode)/a sitcom制作肥皂剧／试播节目（的一集）／情景喜剧 write/produce a drama/sitcom/spin-off/comedy series写／拍摄戏剧／情景喜剧／电视系列剧的派生作品／喜剧连续剧