hype

 Longman Dictionary of Contemporary English 5++朗文当代英语 5++LDOCE 5++朗文 5++hype1 /haɪp/ noun [uncountable]  1 ADVERTISEattempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval 〔传媒的〕大肆宣传，炒作〔含贬义〕 → exaggeration Some experts are concerned that the new drug won’t live up to all the hype. 一些专家担心这种新药并不像宣传中那么好。 Despite the media hype, I found the film very disappointing. 尽管媒体大肆炒作，我还是觉得这部影片很让人失望。

Examples from the Corpus

hype• You could go for advertising hype, the catchy floor displays or the flashy packaging.• Yet the 20-year-old at the centre of the histrionic hype is impervious to it all.• Produced by one of those boring names that is usually the guarantee of at least a little hype, but who cares?• It has succeeded without any of the marketing hype, environmental or otherwise, that rival firms use to soft-soap their customers.• Is it really Kevin Costner's best film performance, or is that just media hype?• There's already been a lot of media hype about Murphy's book.• Too much hype, slower demand for its computer workstations, and increased competition.• Despite all the hype, I thought the book was pretty boring.• Soon enough, results would justify the hype.media hype• Self-absorbed media hype went only so far.• Much of it is media hype.• Some find the high degree of media hype that has surrounded publication slightly worrying.• Another added that one of the purposes of the media hype was actually to deliberately confuse people.hype2 (also hype up) verb [transitive]  1 ADVERTISEto try to make people think something is good or important by talking about it a lot on television, the radio etc 〔通过传媒〕大肆宣传 → promote The director is just using the controversy to hype his movie. 导演只是在利用这个争议来炒作他的影片。2.hype somebody up phrasal verb to make someone feel excited 使兴奋，使来劲→ See Verb table

Examples from the Corpus

hype• She can see that Tommy is hyping him up.• So does its paying pro athletes tens of millions of dollars a year to hype its image.• Car alarms are promoted by hyping supposed benefits and hiding problems.• It also made the news, hyping the issue.• Give teams a week off between series to rest and to hype the next round.• Members of all three shifts were milling about the circular room: repeating rumours, distorting facts and generally hyping themselves up.• Just appeals to him, hyping you up like that.From Longman Business Dictionaryhypehype1 /haɪp/ noun [uncountable] disapprovingMARKETING when advertisers try to make the public interested in someone or something through advertisements that make people talk about them a lot on television and radioTheir status has been gained through their pursuit of quality, not through public relations hype.the hype surrounding any new filmhypehype2 verb [transitive] disapproving1 (also hype up)MARKETING to try to make the public interested in someone or something through advertisements or by getting them talked about a lot on television and radioThe unit trust industry is usually quick to hype its products.Competitors criticized the group for hyping up products it can’t deliver.2LAWto deceive people by changing figures or results, usually to make a situation look better than it really isThe company admitted that it had hyped customer orders and faked records to match those orders.→ See Verb tableOrigin hype1 (1900-2000) hype “deceiving, lies” ((1900-2000)), perhaps from hype “drug addict” ((1900-2000)), from hypodermic; influenced by hyperbole

hype1 nounhype2 verbChinese  

is something make to people attempts Business Corpus think

hype

I

hype¹ /haɪp/ noun [uncountable]attempts to make people think something is good or important by talking about it a lot on television, the radio etc – used to show disapproval ⇨ exaggeration:
    Some experts are concerned that the new drug won’t live up to all the hype.
    Despite the media hype, I found the film very disappointing.

II

hype² (also hype up) verb [transitive]
to try to make people think something is good or important by talking about it a lot on television, the radio etc ⇨ promote:
    The director is just using the controversy to hype his movie.
     
hype somebody up phrasal verb
  to make someone feel excited
     

THESAURUS

   ▪ advertise verb [intransitive and transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement: Some universities advertise on television. | She has signed a deal to advertise the company's haircare products.
   ▪ promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television: He's in London to promote his new album.
   ▪ market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them: The collection is being marketed as clothing for climbers and skiers. | Most companies have agreed not to market products to children under 12.
   ▪ publicize (also publicise British English) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc: He had done a lot of interviews to publicize his new book. | The hostages' case has been widely publicized.
   ▪ hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information: The boxing match was being hyped as the biggest fight of the decade.
   ▪ plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio: Marc was on the show to plug his new play.