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mark-up

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mark-up
ˈmark-up British English, mark‧up American English /ˈmɑːkʌp $ ˈmɑːrk-/ noun [countable]
an increase in the price of something, especially from the price a shop pays for something to the price it sells it for ⇨ mark up:
    The retailer’s mark-up is 50%.