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    market share

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    market share

    Longman Dictionary of Contemporary English 5++朗文当代英语 5++LDOCE 5++朗文 5++ˈmarket share noun [countable, uncountable]  the percentage of sales in a market that a company or product has 市场份额
    Examples from the Corpus
    market share• Beyond those, they cite the high costs of customer disaffection, which drives down both profit margins and market share.• In a fight with other video chains for market share, Blockbuster spent heavily on advertising and promotion.• Mr Petty is hoping to gain market share by lowering prices on popular menu combinations under a new three-tiered pricing program.• New products and increased marketing activity are key to Waterford Crystal gaining market share at profitable margins.• Lloyd's is keen not only to increase its market share but to broaden its spread of risks.• Imperial's profits from cigarettes surged to £225m last year, while its market share remained buoyant.• It has competition, but such a mammoth market share as to be a monopoly.• The key to growth and stable employment will be through improving the international competitiveness and increasing the market share of our companies.    From Longman Business Dictionarymarket shareˈmarket share (also share) [countable, uncountable]MARKETING the percentage of sales in a market that a company or product hasThe company foresees improvement in profit this year through increasing its share of the California housing market.If the two companies’ market shares are combined, they’ll have 28% of the US market.Our strategy through the year was to maintain market share (=keep it at the same level) and control costs.Faced with declining (=decreasing) market share and falling profits, the firm laid off workers. → share
    ˈmarket share nounChineseSyllable
    a the in company a Business sales that of Corpus market percentage


    market share
    ˈmarket share noun [uncountable and countable]
    the percentage of sales in a market that a company or product has


    market shareBrE /ˌmɑːkɪt ˈʃeə(r)/ 🔊NAmE /ˌmɑːrkɪt ˈʃer/ 🔊 noun [uncountable, singular] (business 商业) the amount that a company sells of its products or services compared with other companies selling the same things 市场占有率；市场份额◆They claim to have a 40% worldwide market share. 他们声称占有全球 40% 的市场。🔊🔊<titled tranID="47" status="2">Business<chnsep> </chnsep><chn>商业</chn></titled>

    Running a business 经营企业

    • buy/acquire/own/sell a company/firm/franchise 收购／获得／拥有／出售公司／商行／特许经销权
    • set up/establish/start/start up/launch a business/company 创办企业／公司
    • run/operate a business/company/franchise 经营企业／公司／专卖店
    • head/run a firm/department/team 管理公司／部门／团队
    • make/secure/win/block a deal 达成／阻止一笔交易
    • expand/grow/build the business 扩展业务
    • boost/increase investment/spending/sales/turnover/earnings/exports/trade 增加投资／支出／销售量／营业额／收入／出口／贸易
    • increase/expand production/output/sales 增加产量／输出量／销售量
    • boost/maximize production/productivity/efficiency/income/revenue/profit/profitability 使产量／生产力／效率／收入／收益／利润／收益增加／最大化
    • achieve/maintain/sustain growth/profitability 实现／维持／保持增长／收益
    • cut/reduce/bring down/lower/slash costs/prices 削减成本／价格
    • announce/impose/make cuts/cutbacks 宣布／强制实行／实施削减

    Sales and marketing 销售和市场营销

    • break into/enter/capture/dominate the market 打入／进入／占领／控制市场
    • gain/grab/take/win/boost/lose market share 取得／夺取／得到／赢得／增加／丢失市场份额
    • find/build/create a market for sth 为某物找到／建立／开创市场
    • start/launch an advertising/a marketing campaign 发起广告／营销宣传活动
    • develop/launch/promote a product/website 开发／推出／推销产品／网站
    • create/generate demand for your product 为产品创造需求
    • attract/get/retain/help customers/clients 吸引／赢得／留住／帮助顾客／客户
    • drive/generate/boost/increase demand/sales 刺激／创造／提高／增加需求／销售量
    • beat/keep ahead of/out-think/outperform the competition 打败／领先于／智胜／胜过竞争对手
    • meet/reach/exceed/miss sales targets 完成／达到／超过／未达到销售目标

    Finance 财务

    • draw up/set/present/agree/approve a budget 起草／制订／提出／批准预算
    • keep to/balance/cut/reduce/slash the budget 执行／平衡／削减／大幅削减预算
    • be/come in below/under/over/within budget 未超出／超出预算；在预算之内
    • generate income/revenue/profit/funds/business 产生收益／利润／资金／营业额
    • fund/finance a campaign/a venture/an expansion/spending/a deficit 为活动／商业项目／扩张／开支／赤字提供资金
    • provide/raise/allocate capital/funds 提供／筹集／分配资金
    • attract/encourage investment/investors 吸引／鼓励投资／投资者
    • recover/recoup costs/losses/an investment 收回成本／亏损／投资
    • get/obtain/offer sb/grant sb credit/a loan 获得／为某人提供／准予某人贷款
    • apply for/raise/secure/arrange/provide finance 申请／筹集／获得／安排／提供资金

    Failure 失败；不成功

    • lose business/trade/customers/sales/revenue 失去生意／买卖／顾客／销量／收益
    • accumulate/accrue/incur/run up debts 累积／积累／招致／积欠债务
    • suffer/sustain enormous/heavy/serious losses 蒙受惨重损失
    • face cuts/a deficit/redundancy/bankruptcy 面临削减／赤字／裁员／破产
    • file for/ (NAmE) enter/avoid/escape bankruptcy 申请／避免／幸免破产
    • (BrE) go into administration/liquidation 进入行政接管／清算
    • liquidate/wind up a company 清算／关闭公司
    • survive/weather a recession/downturn 艰难渡过萧条期／衰退期
    • propose/seek/block/oppose a merger 提出／寻求／阻止／反对合并
    • launch/make/accept/defeat a takeover bid 发起／进行／接受／阻止收购投标