marketing
Word family
Longman Dictionary of Contemporary English 5++LDOCE 5++mar·ket·ing /ˈmɑːkətɪŋ $ ˈmɑːr-/ ●●○ S3 W3 noun [uncountable] BBTADVERTISEthe activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this 促销；营销；销售 a clever marketing ploy 聪明的营销策略 Company sales improved dramatically following a $2 million marketing campaign. 公司投入两百万美元搞了一个营销活动之后，销售额显著提高。 a career in sales and marketing 市场营销工作 Cushman is director of marketing for a chain of Italian restaurants. 库什曼是一家意大利连锁饭店的营销经理。 the UK marketing manager 英国营销经理Examples from the Corpus
marketing• To identify the complex yet crucial inter-relationships between customers and their characteristics demands sophisticated statistical and marketing knowledge.• The reason their cars sold so well was that they had a brilliant marketing strategy.• Ever since the World Health organisation approved an infant-formula marketing code in 1981, everyone else wants one too.• Car safety is a hot marketing topic.• Holbrook has a position in marketing for a large department store.• Invariably, marketing people are more senior, and win the argument.• In the long run, however, adroit its marketing, takeover may be the only solution.• The business course includes classes on marketing.• It is, of course, assumed that all other marketing factors remain constant in their impact on sales.• The evaluation of a sales promotion is never a clear-cut matter, mainly on account of other variables in the overall marketing mix.• My grades were excellent and I had had hands-on work experience with marketing agencies in the West End.sales and marketing• They were expected to build sales and marketing programs for their unit consistent with the branch strategy.• De Luca has been replaced at Claris by Dominique Goupil, formerly sales and marketing vice president for the software unit.• Terry knew he had to drive change in sales and marketing.• Its sales and marketing staff is dispersed.• The two companies will form a joint sales and marketing effort.• Managers - sales and marketing, engineering, research and development, recruitment and personnel, dispatch.• The majority of employees would probably be concerned with production, sales and marketing and general administration.• It's been a difficult time for the sales and marketing team at Thame in Oxfordshire.From Longman Business Dictionarymarketingmar‧ket‧ing /ˈmɑːkətɪŋˈmɑːr-/ noun [uncountable]MARKETING activities to design and sell a product or service by considering buyers’ wants or needs, for example where and how they will buy it, how much they will be willing to pay etcThey’re going to have to spend even more on sales and marketing to win customers back.Successful innovations need to couple R&D, manufacturing, and marketing activities. → affiliate marketing → buzz marketing → co-operative marketing → corporate marketing → direct marketing → event marketing → global marketing → image marketing → mass marketing → multilevel marketing → niche marketing → permission marketing → relationship marketing → social marketing → stealth marketing → strategic marketingmar·ket·ing nounChineseSyllable
Business the to price advertise a of how what deciding activity product, Corpus
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marketing
mar‧ket‧ing S3 W3 /ˈmɑːkətɪŋ, ˈmɑːkɪtɪŋ $ ˈmɑːr-/
noun [uncountable]the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this:
a clever marketing ploy
Company sales improved dramatically following a $2 million marketing campaign.
a career in sales and marketing
Cushman is director of marketing for a chain of Italian restaurants.
the UK marketing manager
mar‧ket‧ing S3 W3 /ˈmɑːkətɪŋ, ˈmɑːkɪtɪŋ $ ˈmɑːr-/
noun [uncountable]the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this: Running a business 经营企业
buy/acquire/own/sell a company/firm/franchise收购／获得／拥有／出售公司／商行／特许经销权 set up/establish/start/start up/launch a business/company创办企业／公司 run/operate a business/company/franchise经营企业／公司／专卖店 head/run a firm/department/team管理公司／部门／团队 make/secure/win/block a deal达成／阻止一笔交易 expand/grow/build the business扩展业务 boost/increase investment/spending/sales/turnover/earnings/exports/trade增加投资／支出／销售量／营业额／收入／出口／贸易 increase/expand production/output/sales增加产量／输出量／销售量 boost/maximize production/productivity/efficiency/income/revenue/profit/profitability使产量／生产力／效率／收入／收益／利润／收益增加／最大化 achieve/maintain/sustain growth/profitability实现／维持／保持增长／收益 cut/reduce/bring down/lower/slash costs/prices削减成本／价格 announce/impose/make cuts/cutbacks宣布／强制实行／实施削减
Sales and marketing 销售和市场营销
break into/enter/capture/dominate the market打入／进入／占领／控制市场 gain/grab/take/win/boost/lose market share取得／夺取／得到／赢得／增加／丢失市场份额 find/build/create a market for sth为某物找到／建立／开创市场 start/launch an advertising/a marketing campaign发起广告／营销宣传活动 develop/launch/promote a product/website开发／推出／推销产品／网站 create/generate demand for your product为产品创造需求 attract/get/retain/help customers/clients吸引／赢得／留住／帮助顾客／客户 drive/generate/boost/increase demand/sales刺激／创造／提高／增加需求／销售量 beat/keep ahead of/out-think/outperform the competition打败／领先于／智胜／胜过竞争对手 meet/reach/exceed/miss sales targets完成／达到／超过／未达到销售目标
Finance 财务
draw up/set/present/agree/approve a budget起草／制订／提出／批准预算 keep to/balance/cut/reduce/slash the budget执行／平衡／削减／大幅削减预算 be/come in below/under/over/within budget未超出／超出预算；在预算之内 generate income/revenue/profit/funds/business产生收益／利润／资金／营业额 fund/finance a campaign/a venture/an expansion/spending/a deficit为活动／商业项目／扩张／开支／赤字提供资金 provide/raise/allocate capital/funds提供／筹集／分配资金 attract/encourage investment/investors吸引／鼓励投资／投资者 recover/recoup costs/losses/an investment收回成本／亏损／投资 get/obtain/offer sb/grant sb credit/a loan获得／为某人提供／准予某人贷款 apply for/raise/secure/arrange/provide finance申请／筹集／获得／安排／提供资金
Failure 失败；不成功
lose business/trade/customers/sales/revenue失去生意／买卖／顾客／销量／收益 accumulate/accrue/incur/run up debts累积／积累／招致／积欠债务 suffer/sustain enormous/heavy/serious losses蒙受惨重损失 face cuts/a deficit/redundancy/bankruptcy面临削减／赤字／裁员／破产 file for/ ( NAmE enter/avoid/escape bankruptcy申请／避免／幸免破产 ( BrE go into administration/liquidation进入行政接管／清算 liquidate/wind up a company清算／关闭公司 survive/weather a recession/downturn艰难渡过萧条期／衰退期 propose/seek/block/oppose a merger提出／寻求／阻止／反对合并 launch/make/accept/defeat a takeover bid发起／进行／接受／阻止收购投标