own-brand

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own-brand

BrE

/ˌəʊn ˈbrænd/

NAmE

/ˌoʊn ˈbrænd/

(

also ˌown-ˈlabel

)

(

both BrE

)

(

US

ˈstore-brand

)

adjective

used to describe goods that are marked with the name of the shop/store in which they are sold rather than with the name of the company that produced them 自有品牌的（指产品以商店自定的品牌出售）