sale
Longman Dictionary of Contemporary English 5++LDOCE 5++sale /seɪl/ ●●● S1 W1 noun 1 [countable, uncountable]BBT when you sell something 出售，销售sale of The use and sale of marijuana remains illegal. 吸食和贩卖大麻一直是违法的。 Harvey gets a $50 commission every time he makes a sale (=sells something as part of his job). 哈维每做成一笔生意可得到50美元的佣金。 Car salesmen will often bring down the price rather than lose a sale (=fail to sell something). 汽车推销员常常宁愿降价也不愿失去一笔生意。 arms sales to Iran 对伊朗的军火销售2 sales a) [plural]BBT the total number of products that are sold during a particular period of time 总销售量，销量 Britain’s retail sales (=all the things sold to the public in shops) jumped 3.2 percent in April. 4月份英国的零售销量猛增了3.2%。sales of Sales of automobiles are up this year. 汽车销量今年增加了。 We did not reach our summer sales targets. 我们未能达到夏季的销售指标。 The company no longer releases its sales figures (=how much money it makes or loses from sales). 这家公司不再公布自己的销售数字。in sales We grossed more than $500,000 in sales last year. 我们去年的销售总额超过50万美元。 b) [uncountable]BBC the part of a company that deals with selling products 销售部 She found a job in sales. 她找到了一份销售部的工作。 a sales manager 销售部经理 a worldwide sales force of 1,100 全球范围内1,100人的销售队伍3 for sale BBTSELLavailable to be bought 待售 Excuse me, are these for sale? 请问，这些是要出售的吗？ There was a ‘for sale’ sign in the yard. 院子里有一块写着“待售”的牌子。 Reluctantly, they put the family home up for sale (=made it available to be bought). 他们万分不舍地把家里的房子拿去出售。4 on sale a) BBTCHEAPavailable to be bought in a shop 上市，出售 A wide range of postcards and other souvenirs are on sale in the visitors’ centre. 游客中心有各种明信片以及其他纪念品出售。 Stephen King’s new novel will go on sale (=will begin to be sold) next week. 斯蒂芬·金的新小说将于下星期上市。 b) especially American EnglishCHEAP available to be bought at a lower price than usual 廉价出售 These gloves were on sale for only $9. 这副手套削价出售，只卖九美元。5 [countable]BBTCHEAP a period of time when shops sell their goods at lower prices than usual 大减价，贱卖 Marsdon’s department store is having a sale this week. 马斯顿百货商店本周大减价。the sales British English (=when all the shops have a sale) 〔各商店的〕大减价期间 I picked up some real bargains in the January sales this year. 今年1月份大减价时我买了些很便宜的东西。6 [countable]BBTSELL an event at which things are sold to the person who offers the highest price 拍卖，拍卖会 SYN auction7 sales drive/campaign BBTwhen a company makes a special effort to try to increase the amount of its products that it sells 促销活动8. sales pitch/talk SELLthe things that someone says when they are trying to persuade you to buy something 推销游说/宣传9. (on) sale or return British EnglishBBT if a shop buys something on sale or return, it can return the goods that it is unable to sell 剩货包退〔零售商可以把卖不完的货物退还给批发商〕 → bill of sale, jumble sale, point of salen COLLOCATIONS – Meaning 1: when you sell something 出售，销售verbsmake a sale (=sell something as part of your job)A salesman may communicate perfectly well with a customer but fail to make a sale.lose a sale (=fail to sell something)Harry lost the sale because he was not persistent enough.adjectivesa quick saleHe wants a quick sale, so he might reduce the price. COLLOCATIONS – Meaning 2: ADJECTIVES/NOUN + salesstrong (=good) 强劲的The company has reported continuing strong sales. 公司公布销售持续强劲。disappointing 令人失望的Sales for the first three months of this year were disappointing. 今年前三个月的销售量令人失望。record sales (=better than ever before) 创纪录的销量The Ford Fiesta has achieved record sales in Italy. 福特嘉年华汽车在意大利实现了创纪录的销量。car/ticket/book etc sales 汽车销量/票房/书的销量等Car sales have fallen every month for the past two years. 在过去两年里汽车销量每月都在下跌。annual sales 年销量The company has annual sales of over $300 million. 公司年销售额超过三亿美元。worldwide sales 全球销量nWorldwide sales of wine are increasing.retail sales (=sales of things to the public in shops) 零售销量nThe volume of retail sales was 0.3 percent higher than in the previous quarter.export sales (=sales of things to other countries) 出口销量nExport sales rose for the sixth consecutive month.high-street sales British English (=in shops in towns and cities) 城镇零售销量nLast month saw record high-street sales.verbssales increase/rise/grow/go up 销量上升Sales rose by 9% last year. 去年销量上升了9%。sales fall/drop/go down (=become lower) 销量下降European sales have fallen by 12%. 欧洲销量下降了12%。nsales improveSales are expected to improve over the coming year.sales soar (=increase quickly and by a large amount) 销量猛增nComputer sales soared as prices continued to come down.sales slump (=decrease quickly and by a large amount) 销量骤降nMeat sales have slumped following the most recent health scare. sales + NOUNsales figures 销售额The company said its sales figures continued to show growth. 公司称其销售额继续表现出上升势头。a sales target 销售指标It achieved only 20% of its sales target. 只完成了销售指标的20%。the sales force (=the people who sell a company's products) 销售队伍The sales force had grown from 40 to 270. 销售队伍从40人增加到了270人。sales performance (=how much a company sells) 销售业绩nThere has been an encouraging improvement in sales performance.the sales forecast (=how much a company expects to sell) 销售预测The sales forecast is for a 12% increase in sales over the current year. 公司预计明年销量将会增加20%。phrasesan increase/growth in sales 销量的增长The company is expecting a 20% increase in sales next year. 公司预计明年销量将会增加20%。a fall/drop in sales 销量的下降nSome jobs may be cut following a big drop in sales.the volume of sales (=the amount of goods a company sells) 销售量nBecause of its high volume of sales, the company can keep prices low.
Examples from the Corpus
sale• Amelia bought her jacket at a sale for twenty dollars.• There's going to be a sale at Macy's next week.• The bookstore across the street is having a sale.• an exhibit and sale of Chinese art• The declaration exposed him to accusations of hypocrisy after each revelation of arms sales to dubious regimes.• Deb's biggest sale today was a guitar for $500.• All the Christmas sales start right after Thanksgiving.• a craft sale• In addition to the conference, a one day sales training course was held the day before.• Last year saw half of privately-held Tivoli's revenues come from sales of Tivoli Works, the framework, toolkits and services.• Toll Brothers Inc., a builder of luxury homes, is seeing a rapid rise in its sales.• I got this coat for half price in the January sales.• The emphatic answer is that it is not a contract of sale.• Five further drawings were purchased after the sale from dealers, again with outside support.• The company declined to give a timetable for the sale.• Huizenga was expected to announce the details of the sale Thursday afternoon at news conference at Pro Player Stadium.lose ... sale• The regional newspaper industry may also lose sales.• In the 1967 epidemic more than 2,300 infections were reported, which cost the country £150million in slaughter costs and lost sales.• However, the trailer's loss was not merely nominal because he had lost a sale.• Foot-and-mouth has already cost £51million in lost sales of livestock.• Thus when one purchaser backed out, the trader did not lose a sale.the sales• There were other ways to advertise that could keep the warnings at a minimum, and the sales of cigarettes zooming.• Cheryl also handles all car phone arrangements for the sales team, negotiating rates with the phone companies.• Think back to the day Joan Yancey of Tandem returned from the sales conference.• A Production Budget is prepared on the basis of the Sales Budget.• The name of the sales person who made each sale; 5.• Answer guide: They have no direct effect but often the debtor is the other side of the sales entry.• Once the desired sales price is deter-mined, a desired amount will be deducted from the sales price for profit.• This may result in a product specification being drawn up in which the sales engineers may have an influence.From Longman Business Dictionarysalesale /seɪl/ noun1[countable, uncountable]COMMERCE the act of selling someone property, food, or other goodssale ofThe public protested at the sale of land for industrial development.A house sale may be completed in four weeks.Every time we make a sale, I get $50 commission.Rather than lose a sale, car salesmen will often bring down the price.Tickets go on sale (=become available to buy) later this week. → see also bill of sale, conditions of sale, offer for sale, point of sale, trust for sale, trustee for sale2for saleCOMMERCE available to be boughtExecutives said the firm may be for sale.We don’t have a for sale sign up outside the building.She recently put her house up for sale.3on sale American EnglishCOMMERCE available for a short time at a reduced priceSYN BrE ON OFFERI bought a set of iron skillets on sale for $8.99.4COMMERCE [countable] a period of time when a shop sells its goods at lower prices than usualThe drugstore downtown is having a sale, and some things are down to half price.5the sales [plural] British EnglishCOMMERCE when shops are selling their goods at lower prices than usualYou might be able to get a cheap bed in the sales.The cost of footwear was reduced by 12% at the January sales.6[countable]COMMERCE an event at which things are sold, especially to the person who offers the highest pricesale ofa sale of 17th century paintings7sales [plural]ACCOUNTING the total number of products that a company sells during a particular period of timeWe grossed more than £500,000 in sales last year.The rate of sales growth slowed in the second half of the year.They’ve already reached their sales targets for this year.Do you have this month’s sales figures?8sales [uncountable]MARKETING the part of a company that deals with selling productsI’d like to work in sales.She is director of sales and marketing.a sales managerOrigin sale (1000-1100) Old Norse salasale noun →n COLLOCATIONS1 →COLLOCATIONS2LDOCE OnlineChinese
when sell Business something Corpus you
sale
sale S1 W1 /seɪl/
noun
sale of
The use and sale of marijuana remains illegal.
Harvey gets a $50 commission every time he makes a sale (=sells something as part of his job).
Car salesmen will often bring down the price rather than lose a sale (=fail to sell something).
arms sales to Iran
2. sales
a. [plural] the total number of products that are sold during a particular period of time:
Britain’s retail sales (=all the things sold to the public in shops) jumped 3.2 percent in April.
sales of
Sales of automobiles are up this year.
We did not reach our summer sales targets.
The company no longer releases its sales figures (=how much money it makes or loses from sales).
in sales
We grossed more than $500,000 in sales last year.
b. [uncountable] the part of a company that deals with selling products:
She found a job in sales.
a sales manager
a worldwide sales force of 1,100
3. for sale available to be bought:
Excuse me, are these for sale?
There was a ‘for sale’ sign in the yard.
Reluctantly, they put the family home up for sale (=made it available to be bought).
4. on sale
a. available to be bought in a shop:
A wide range of postcards and other souvenirs are on sale in the visitors’ centre.
Stephen King’s new novel will go on sale (=will begin to be sold) next week.
b. especially American English available to be bought at a lower price than usual:
These gloves were on sale for only $9.
5. [countable] a period of time when shops sell their goods at lower prices than usual:
Marsdon’s department store is having a sale this week.
the sales British English (=when all the shops have a sale)
I picked up some real bargains in the January sales this year.
6. [countable] an event at which things are sold to the person who offers the highest price
SYN auction:
a sale of 17th-century paintings
7. sales drive/campaign when a company makes a special effort to try to increase the amount of its products that it sells:
a new sales campaign
8. sales pitch/talk the things that someone says when they are trying to persuade you to buy something
9. (on) sale or return British English if a shop buys something on sale or return, it can return the goods that it is unable to sell
⇨ bill of sale, jumble sale, point of sale
■ verbs
▪make a sale (=sell something as part of your job) A salesman may communicate perfectly well with a customer but fail to make a sale.
▪lose a sale (=fail to sell something) Harry lost the sale because he was not persistent enough.
■ adjectives
▪a quick sale He wants a quick sale, so he might reduce the price.
■ ADJECTIVES/NOUN + sales
▪strong (=good) The company has reported continuing strong sales.
▪disappointing Sales for the first three months of this year were disappointing.
▪record sales (=better than ever before) The Ford Fiesta has achieved record sales in Italy.
▪car/ticket/book etc sales Car sales have fallen every month for the past two years.
▪annual sales The company has annual sales of over $300 million.
▪worldwide sales Worldwide sales of wine are increasing.
▪retail sales (=sales of things to the public in shops) The volume of retail sales was 0.3 percent higher than in the previous quarter.
▪export sales (=sales of things to other countries) Export sales rose for the sixth consecutive month.
▪high-street sales British English (=in shops in towns and cities ) Last month saw record high-street sales.
■ verbs
▪sales increase/rise/grow/go up Sales rose by 9% last year.
▪sales fall/drop/go down (=become lower) European sales have fallen by 12%.
▪sales improve Sales are expected to improve over the coming year.
▪sales soar (=increase quickly and by a large amount) Computer sales soared as prices continued to come down.
▪sales slump (=decrease quickly and by a large amount) Meat sales have slumped following the most recent health scare.
■ sales + NOUN
▪sales figures The company said its sales figures continued to show growth.
▪a sales target It achieved only 20% of its sales target.
▪the sales force (=the people who sell a company's products) The sales force had grown from 40 to 270.
▪sales performance (=how much a company sells) There has been an encouraging improvement in sales performance.
▪the sales forecast (=how much a company expects to sell ) The sales forecast is for a 12% increase in sales over the current year.
■ phrases
▪an increase/growth in sales The company is expecting a 20% increase in sales next year.
▪a fall/drop in sales Some jobs may be cut following a big drop in sales.
▪the volume of sales (=the amount of goods a company sells) Because of its high volume of sales, the company can keep prices low.
sale S1 W1 /seɪl/
noun Date: 1000-1100
Language: Old Norse
Origin: sala
1. [uncountable and countable] when you sell somethingLanguage: Old Norse
Origin: sala
sale of
2. sales
a. [plural] the total number of products that are sold during a particular period of time:
sales of
in sales
b. [uncountable] the part of a company that deals with selling products:
3. for sale available to be bought:
4. on sale
a. available to be bought in a shop:
b. especially American English available to be bought at a lower price than usual:
5. [countable] a period of time when shops sell their goods at lower prices than usual:
the sales British English (=when all the shops have a sale)
6. [countable] an event at which things are sold to the person who offers the highest price
SYN auction:
7. sales drive/campaign when a company makes a special effort to try to increase the amount of its products that it sells:
8. sales pitch/talk the things that someone says when they are trying to persuade you to buy something
9. (on) sale or return British English if a shop buys something on sale or return, it can return the goods that it is unable to sell
⇨ bill of sale, jumble sale, point of sale
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Running a business 经营企业
buy/acquire/own/sell a company/firm/franchise收购／获得／拥有／出售公司／商行／特许经销权 set up/establish/start/start up/launch a business/company创办企业／公司 run/operate a business/company/franchise经营企业／公司／专卖店 head/run a firm/department/team管理公司／部门／团队 make/secure/win/block a deal达成／阻止一笔交易 expand/grow/build the business扩展业务 boost/increase investment/spending/sales/turnover/earnings/exports/trade增加投资／支出／销售量／营业额／收入／出口／贸易 increase/expand production/output/sales增加产量／输出量／销售量 boost/maximize production/productivity/efficiency/income/revenue/profit/profitability使产量／生产力／效率／收入／收益／利润／收益增加／最大化 achieve/maintain/sustain growth/profitability实现／维持／保持增长／收益 cut/reduce/bring down/lower/slash costs/prices削减成本／价格 announce/impose/make cuts/cutbacks宣布／强制实行／实施削减
Sales and marketing 销售和市场营销
break into/enter/capture/dominate the market打入／进入／占领／控制市场 gain/grab/take/win/boost/lose market share取得／夺取／得到／赢得／增加／丢失市场份额 find/build/create a market for sth为某物找到／建立／开创市场 start/launch an advertising/a marketing campaign发起广告／营销宣传活动 develop/launch/promote a product/website开发／推出／推销产品／网站 create/generate demand for your product为产品创造需求 attract/get/retain/help customers/clients吸引／赢得／留住／帮助顾客／客户 drive/generate/boost/increase demand/sales刺激／创造／提高／增加需求／销售量 beat/keep ahead of/out-think/outperform the competition打败／领先于／智胜／胜过竞争对手 meet/reach/exceed/miss sales targets完成／达到／超过／未达到销售目标
Finance 财务
draw up/set/present/agree/approve a budget起草／制订／提出／批准预算 keep to/balance/cut/reduce/slash the budget执行／平衡／削减／大幅削减预算 be/come in below/under/over/within budget未超出／超出预算；在预算之内 generate income/revenue/profit/funds/business产生收益／利润／资金／营业额 fund/finance a campaign/a venture/an expansion/spending/a deficit为活动／商业项目／扩张／开支／赤字提供资金 provide/raise/allocate capital/funds提供／筹集／分配资金 attract/encourage investment/investors吸引／鼓励投资／投资者 recover/recoup costs/losses/an investment收回成本／亏损／投资 get/obtain/offer sb/grant sb credit/a loan获得／为某人提供／准予某人贷款 apply for/raise/secure/arrange/provide finance申请／筹集／获得／安排／提供资金
Failure 失败；不成功
lose business/trade/customers/sales/revenue失去生意／买卖／顾客／销量／收益 accumulate/accrue/incur/run up debts累积／积累／招致／积欠债务 suffer/sustain enormous/heavy/serious losses蒙受惨重损失 face cuts/a deficit/redundancy/bankruptcy面临削减／赤字／裁员／破产 file for/ ( NAmE enter/avoid/escape bankruptcy申请／避免／幸免破产 ( BrE go into administration/liquidation进入行政接管／清算 liquidate/wind up a company清算／关闭公司 survive/weather a recession/downturn艰难渡过萧条期／衰退期 propose/seek/block/oppose a merger提出／寻求／阻止／反对合并 launch/make/accept/defeat a takeover bid发起／进行／接受／阻止收购投标
especially