Running a business 经营企业

• buy/acquire/own/sell a company/firm/franchise 收购／获得／拥有／出售公司／商行／特许经销权
• set up/establish/start/start up/launch a business/company 创办企业／公司
• run/operate a business/company/franchise 经营企业／公司／专卖店
• head/run a firm/department/team 管理公司／部门／团队
• make/secure/win/block a deal 达成／阻止一笔交易
• expand/grow/build the business 扩展业务
• boost/increase investment/spending/sales/turnover/earnings/exports/trade 增加投资／支出／销售量／营业额／收入／出口／贸易
• increase/expand production/output/sales 增加产量／输出量／销售量
• boost/maximize production/productivity/efficiency/income/revenue/profit/profitability 使产量／生产力／效率／收入／收益／利润／收益增加／最大化
• achieve/maintain/sustain growth/profitability 实现／维持／保持增长／收益
• cut/reduce/bring down/lower/slash costs/prices 削减成本／价格
• announce/impose/make cuts/cutbacks 宣布／强制实行／实施削减

Sales and marketing 销售和市场营销

• break into/enter/capture/dominate the market 打入／进入／占领／控制市场
• gain/grab/take/win/boost/lose market share 取得／夺取／得到／赢得／增加／丢失市场份额
• find/build/create a market for sth 为某物找到／建立／开创市场
• start/launch an advertising/a marketing campaign 发起广告／营销宣传活动
• develop/launch/promote a product/website 开发／推出／推销产品／网站
• create/generate demand for your product 为产品创造需求
• attract/get/retain/help customers/clients 吸引／赢得／留住／帮助顾客／客户
• drive/generate/boost/increase demand/sales 刺激／创造／提高／增加需求／销售量
• beat/keep ahead of/out-think/outperform the competition 打败／领先于／智胜／胜过竞争对手
• meet/reach/exceed/miss sales targets 完成／达到／超过／未达到销售目标

Finance 财务

• draw up/set/present/agree/approve a budget 起草／制订／提出／批准预算
• keep to/balance/cut/reduce/slash the budget 执行／平衡／削减／大幅削减预算
• be/come in below/under/over/within budget 未超出／超出预算；在预算之内
• generate income/revenue/profit/funds/business 产生收益／利润／资金／营业额
• fund/finance a campaign/a venture/an expansion/spending/a deficit 为活动／商业项目／扩张／开支／赤字提供资金
• provide/raise/allocate capital/funds 提供／筹集／分配资金
• attract/encourage investment/investors 吸引／鼓励投资／投资者
• recover/recoup costs/losses/an investment 收回成本／亏损／投资
• get/obtain/offer sb/grant sb credit/a loan 获得／为某人提供／准予某人贷款
• apply for/raise/secure/arrange/provide finance 申请／筹集／获得／安排／提供资金

Failure 失败；不成功

• lose business/trade/customers/sales/revenue 失去生意／买卖／顾客／销量／收益
• accumulate/accrue/incur/run up debts 累积／积累／招致／积欠债务
• suffer/sustain enormous/heavy/serious losses 蒙受惨重损失
• face cuts/a deficit/redundancy/bankruptcy 面临削减／赤字／裁员／破产
• file for/ (NAmE) enter/avoid/escape bankruptcy 申请／避免／幸免破产
• (BrE) go into administration/liquidation 进入行政接管／清算
• liquidate/wind up a company 清算／关闭公司
• survive/weather a recession/downturn 艰难渡过萧条期／衰退期
• propose/seek/block/oppose a merger 提出／寻求／阻止／反对合并
• launch/make/accept/defeat a takeover bid 发起／进行／接受／阻止收购投标